Terence Reynolds

Zales Corporation

Storytelling is the backbone of effective brand marketing. Finding a way to endear Zales as the brand that gets the magic of romance was the story we chose to deliver. Our goal was to make Zales more than a resource for exquisite jewelry. We set out to make them an iconic symbol for love. This execution does so in a memorable way, touching the hearts of romantics and raising the bar of proposals across the country.