Hyundai Motors America
Hyundai was already undergoing incredible change when we became involved. The magnitude of positive modifications across their portfolio of automobiles was the story we set out to convey. Our mission was to change previous consumer perceptions of the inexpensive, trivial auto option, with that of an industry leader, dedicated to providing higher levels of quality, features and offerings. Utilizing innovative creative, we convincingly captured the audience through broadcast and online executions. Sales boosted domestically and elevated the brand’s cache.
Geared toward the millennial tuner market, this series of raw and gritty print executions made Hyundai a highly sought after brand that offered them the creative canvas to express their individuality.